SuperHeroStuff is a B2C (Business to Consumer) e-commerce website exclusively featuring world-renowned superhero characters such as, but not limited to, Superman, Batman, Spiderman, Wonder Woman, Punisher, Flash, Green Lantern, Captain America, Silver Surfer, Venom, Wolverine, Batgirl, and Supergirl. It is an online portal to the world of America’s favorite superheroes as it showcases the largest collection of superhero apparel and merchandise on the World Wide Web.
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The conception of the website happened in the basement of a home in Portland, Oregon. A small group of friends formed an idea to turn their passion into business and attempt a moneymaking endeavor. With combined efforts and a growing number of loyal customers, they set up a small warehouse as a retail setting on Northwest 23rd Street in Portland. They were bought out by eMerchandise.com, an e-commerce company which has virtually the same target market as SuperHeroStuff.com but with wider reach. Today, the warehouse ships superhero t-shirts all over the world from Robesonia, Pennsylvania.
The company prides itself in having an extremely wide selection of superhero shirts, even including non-superhero characters, to fully accommodate the varying interests and needs of customers. Aside from t-shirts, they produce superhero clothing such as sweatshirts, track jackets, baseball caps, hoodies, belt buckles, Superhero Underoos, boots, and underwears.
Although they have a large inventory, the company invests in quality in every single product they showcase on the Internet. The company has a team that personally photographs and crops the hero shirts and applies a drop shadow for best effect to show online customers, as clearly as they can, how these shirts will look in real life.
Aside from apparel, they also carry items such as action figures and other physical products like bags, buttons and pins, bobbleheads, cellphone covers, jewelry, keychains and keyrings, lunchboxes and tins, magnets, mugs, dinnerware, light fixtures, desk items, snow globes, headphones, and many more. The company also made it possible for non-superhero fans to enjoy shopping at their site by way of gift certificates that they can give out to their friends who are more of an enthusiast.
Of course, comic books will always be part of the product line, and rightfully so. Other notable products include patches, wall decals, and posters. The company’s popularity and success paved the way for their adoption of more non-hero characters such as Anime, Archie, Avatar, Sin City, Thor, and a lot more which can all be seen on the company website.
SuperHeroStuff.com is engineered to allow a convenient customer shopping experience without compromising security. Their Safe Shopping Guarantee is a security measure designed to prevent anyone from stealing and using an existing customer’s credit card number. In the event of identity theft where the credit card company holds the customer liable, SuperHeroStuff.com may cover the entire liability up to $50 as mandated by the Fair Credit Billing Act, provided that the unauthorized use of credit card resulted through no fault of the customer from purchases made at their website while using the secure server.
To ensure security for both parties, the website uses Secure Sockets Layer (SSL) to encrypt the customer’s personal credit information, including the credit card number, before it travels over the Internet. SSL is an industry standard and is used by millions of websites in protecting online transactions with their customers.
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Interview with the founder: