To not know of Amazon.com in this modern age is to not know what the internet is. In the last 10 years, Amazon has grown from just another online retail site for books to one of the biggest suppliers of anything and everything on the World Wide Web. Amazon is to the internet as Walmart is to the U.S. retail economy, a veritable giant aptly named from the largest river in the world. Since its founding in 1994, Amazon has continued to expand its portfolio of product offering which now spans all things from DVDs, mp3s, computer software, video games, furniture, apparel and many others. Because of its sheer size, Amazon has subsequently expanded to put up local online retail branches in some of the world’s largest economies like China, Canada, United Kingdom, France, Germany, Italy, Japan and Austria.
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Amazon’s success springs from the convenience it offers to customers regardless of where you are in the world. Because of Amazon’s stature as a retail giant, many customers trust that Amazon will deliver the right product in the right quality at the right time, a significant advantage not available to smaller retail outlets. Amazon has a well established system for delivering goods from its multiple warehouses all over the world and since it has entered into partnerships with other logistics giants like DHL and UPS, Amazon has continued to deliver goods to its customers as committed. Likewise, by virtue of its operating capital, Amazon has the ability to employ enough people to continually keep all online transactions secure so customers can feel safe using their credit cards on Amazon.com. At the base of all these is Amazon’s ability to deliver almost any product that you can think of; whenever you search for a product in a local store and cannot find it, chances are you will end up thinking whether that same product is up for sale on Amazon.com, and based on experience, it most likely is.
Until recently, Amazon has been content with retailing products made by other brands but a recent foray into a critical segment of electronics has Amazon gaining further growth in terms of sales. With the advent of e-books, Amazon decided to uphold its interests in the book/e-book segment and decided to release its own e-book reader dubbed the Amazon Kindle. In the 2 years that that Kindle has been on the market, Amazon is able to demonstrate that it can deliver products that customers will come to love; as such Amazon today enjoys the biggest market share over other competing e-book reader technologies and continues to push the boundaries of electronic book reading by releasing upgraded versions of the Kindle on a regular cycle. Talk to an electronics-savvy e-consumer and they will tell you that there are only two must-haves in today’s consumer electronics market: Apple’s iPad and Amazon’s Kindle.
It is more than guaranteed that Amazon will continue to push the envelope in online retailing as it grows and offers new products at better margins. It is also expected that Amazon will continue to push the boundaries in the e-book reader segment as it strives to establish a niche for itself in the competitive business of consumer electronics. Whether you are looking for just about any product or particularly pining for the latest Kindle, visit Amazon.com for a convenient online shopping experience that you will come to love and get used to.
Inside Amazon.com warehouse:
Video from Jeff Bezos about Amazon and Zappos.com: